Legal

Last updated · 20 August 2026

DEKL Ltd ("DEKL", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, book a call or otherwise interact with DEKL.

1. Who we are

DEKL Ltd is a company registered in England and Wales, company number 15343695.

Our registered office is 2 Northside, Wells Road, Chilcompton, Radstock, Avon, BA3 4ET, United Kingdom.

We are registered with the Information Commissioner's Office under registration number ZB836359.

DEKL provides business transformation, artificial intelligence strategy, governance, assurance, organisational readiness, adoption and leadership services.

For the purposes of UK data protection law, DEKL Ltd is the data controller for personal information collected through this website and through our direct business interactions.

You can contact us regarding privacy or data protection matters at [email protected] or by post at the registered office address above.

2. Information we may collect

Depending on how you interact with us, we may collect:

• your name;
• email address;
• telephone number;
• job title and organisation;
• information you submit through contact or enquiry forms;
• information provided when booking a meeting or call;
• correspondence between you and DEKL;
• information relating to potential or existing client engagements;
• technical information about how you access and use our website, such as IP address, browser type, device information and website usage data; and
• any other information you choose to provide to us.

We do not intentionally collect special category personal data through our website and ask that you do not provide this information unless it is necessary for a specific engagement.

3. How we collect your information

We may collect personal information:

• directly from you when you contact us;
• when you complete a form;
• when you book a meeting or call;
• through email or other business correspondence;
• during the course of providing services to you or your organisation;
• automatically when you use our website, where relevant technologies are enabled; or
• from publicly available professional or business sources where appropriate.

4. How we use your information

We may use your personal information to:

• respond to enquiries;
• arrange and manage meetings;
• discuss potential projects or engagements;
• prepare proposals or statements of work;
• enter into and manage client relationships;
• deliver our services;
• maintain business records;
• manage our relationship with clients, suppliers and professional contacts;
• operate, secure and improve our website and systems;
• understand website usage and performance;
• comply with legal, regulatory, accounting or tax obligations;
• establish, exercise or defend legal claims; and
• send relevant business communications where permitted by law.

We do not sell your personal information.

5. Our lawful bases for processing

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on:

Contract
Where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.

Legitimate interests
Where processing is necessary for our legitimate business interests, including responding to business enquiries, managing client and professional relationships, operating DEKL, protecting our systems, understanding website performance and developing our services, provided those interests are not overridden by your rights.

Legal obligation
Where we are required to process information to comply with applicable law.

Consent
Where we have specifically asked for and received your consent. Where we rely on consent, you may withdraw it at any time.

6. Booking meetings, website infrastructure, analytics and CRM systems

DEKL uses third-party technology providers to operate its website, understand website performance, manage enquiries, schedule meetings and maintain customer relationship information.

These currently include:

• Cloudflare, which provides website hosting, delivery, security and privacy-focused website analytics; and
• HighLevel, including LeadConnector, which provides customer relationship management, forms, scheduling, communications and related business administration services.

DEKL uses Cloudflare Web Analytics to understand website usage and performance. Cloudflare Web Analytics does not use cookies or local storage to collect analytics information and is designed not to identify or track individual visitors.

Where you submit information through a form or book a meeting with DEKL, your personal information may be processed through the systems we use to manage enquiries and appointments.

These providers process information in accordance with their respective contractual and data protection obligations.

7. Who we may share information with

We may share personal information where necessary with trusted service providers, including:

• Cloudflare, for website hosting, delivery, security and analytics;
• HighLevel and LeadConnector, for customer relationship management, forms, scheduling and communications;
• email and productivity service providers;
• IT and cloud service providers;
• professional advisers such as accountants, solicitors or insurers; and
• government, regulatory or law enforcement bodies where required by law.

We only provide third parties with the information reasonably necessary for the relevant purpose.

Where a third party processes information on our behalf, we expect appropriate contractual and security measures to be in place.

8. International transfers

Some of the technology providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by UK data protection law.

These may include transfers to countries recognised as providing an adequate level of protection or the use of approved contractual safeguards.

9. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including meeting legal, regulatory, tax, accounting and contractual requirements.

The appropriate retention period depends on the nature of the information and our relationship with you.

For example, enquiries that do not result in an engagement may be retained for a reasonable period so that we can manage follow-up communications and maintain appropriate business records.

Information relating to clients and contracts may be retained for longer where required for legal, accounting, insurance or contractual purposes.

When information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable.

10. Cookies and website technologies

Our website may use cookies or similar technologies that are necessary for the website to function securely and correctly.

We use Cloudflare Web Analytics to understand website usage and performance. Cloudflare Web Analytics does not use cookies or local storage to collect analytics information and does not track individual visitors across websites.

Other third-party services embedded within the website, such as booking or contact services, may use cookies or similar technologies.

Where consent is required for non-essential cookies or similar technologies, we will seek that consent before they are used.

You can control your preferences using any cookie controls made available on the website.

11. Data security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, disclosure, alteration or destruction.

Access to personal information is limited to people and service providers who reasonably need it for legitimate business purposes.

However, no internet-based service or electronic storage system can be guaranteed to be completely secure.

12. Your data protection rights

Depending on the circumstances, UK data protection law gives you rights including the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information;
• request restriction of processing;
• object to certain types of processing;
• request transfer of your information in certain circumstances; and
• withdraw consent where processing is based on consent.

Some of these rights are subject to legal conditions and exemptions.

To exercise your rights, contact us at [email protected].

We may need to verify your identity before responding to a request.

13. Marketing communications

We may occasionally contact existing clients or professional contacts about DEKL services, insights or developments where permitted by law.

You can ask us to stop sending marketing communications at any time.

We will continue to send non-marketing communications where required in connection with an existing business relationship or contract.

14. External websites

Our website may contain links to websites or services operated by third parties.

DEKL does not control those websites and is not responsible for their privacy practices. We recommend reviewing the privacy information provided by any third-party service you use.

15. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.

Further information is available at ico.org.uk.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal obligations or how we process personal information.

The latest version will be published on this page with the updated date shown above.

[email protected]